Are those who viewed your sexy advert more likely to buy the product you're selling? One popular method is to ensure their thumbnail has a very emotive expression on it; a face of shock, embarrassment , stress , or any similar emotion. However, it will also not really get noticed by many people, as the content is bland. While it might be useful for getting eyes on your advertisement, sex is by no means guaranteed to ensure that people like what they see once you have their attention. Jesse Marczyk If sex happens to be attention grabbing, the natural question arises concerning what you might do with that attention once you have it.
While it might be useful for getting eyes on your advertisement, sex is by no means guaranteed to ensure that people like what they see once you have their attention. I can't imagine men would be too happy with their porn time being interrupted by an ad for toilet paper or fruit snacks mid-video. However, it will also not really get noticed by many people, as the content is bland. The researchers searched the literature and found about 80 studies, representing about 18, participants. For women, this makes some intuitive sense: Consider the following hypothetical example: How effective is sex at these goals? If you're looking to sell people something that highlights their individuality, then doing so in a mating context works better than in a context of fear as animals aren't exactly aiming to look distinct when predators are nearby. The first of these was gender: In that regard, sex - like any other advertising tool - needs to be used selectively, targeting the correct audience in the correct context if it's going to succeed at increasing people's interest in buying. That's certainly one way of attracting attention: Does it help people notice and remember your product or brand? Digging a little deeper revealed a more nuanced pictured of these reactions, though: I can only speculate on that front, but I assume it would have something to do with their inevitable disappointment: So how do people go about capturing attention in that realm? Provided that's your goal, lots of questions naturally start to crop up: These are all avenues worth pursuing further to see when, where, and why sex works or fails. That said, it is still possible that sex might prove useful, even in some inappropriate contexts. Putting that into a simple example, the phrase "strip club buffet" probably doesn't whet many appetites, and wouldn't be a strong selling point for such a venue. SHARE When people post videos on YouTube, one major point of interest for content creators and aggregators is to capture as much attention as possible. Jesse Marczyk If sex happens to be attention grabbing, the natural question arises concerning what you might do with that attention once you have it. In that realm, first impressions are all important: The effectiveness of these ads were assessed across a number of domains as well, including ad recognition in aided and unaided contexts , whether the brand being advertised in the ad could be recalled i. Sex can be something of a disease vector, and associating your food with that might illicit more than a bit of disgust. Are those who viewed your sexy advert more likely to buy the product you're selling? Speaking of sex, that's another popular method of grabbing attention: Perhaps sex might help sell a product like sun-tan lotion as the beach might be a good place to pick up mates , but be much less effective for selling, say, laptops.
Video about why sex sell:
Can you really make money selling sex toys?
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